Netwave, an innovative leader in real-time personalized recommendation solutions for e-commerce, based on artificial intelligence, today announces the signing of a distribution agreement for its Netwave Suite solution, with Netiks, a renowned company in the field of digital transformation based in Dubai.

In recent years, the use of recommendation systems has become ubiquitous in various fields, and it is changing the way people make decisions. This phenomenon is especially evident in consumer-facing industries, where recommendation engines are becoming increasingly essential for companies to keep up with rising client expectations, handle information overload, and reduce costs.

While people tend to associate AI with robots and science fiction, it is already integrated into our daily lives. Recommender systems, which more than half of online consumers rely on for product recommendations, are essential for online commerce and serve as a prime example of AI in action. AI has been present for 50+ years and has various applications, with recommender systems as a crucial one.