A good Customer Relationship Management system is about treating a multitude of customers as if they were unique. A great Customer Experience requires a deep knowledge of your customer preferences, behavior and short-term expectations. Today’s technology makes it possible to analyze customer behavior on electronic channels, social media and conventional channels such as branches or call-centers. Big data analysis, machine learning and geo-localization of customers on the move are leveraged to anticipate customer preferences and determine the next recommended action.
Netiks leveraged its experience in these technologies and built Netiks 360CRM solutions on top of Microsoft Dynamics 365, a leading CRM platform (As par Gartner and Forrester reports).