An AI Recommender System suggests products or services based on user data, which includes their preferences, past purchases, demographic information, and the behavior of similar users. It brings a convenient way for e-commerce companies, retail stores and even banks to offer personalized solutions to their customers. The type of AI recommendations offered depends on the data available, the ability to scale, and the transparency of the recommendations.

To understand how Artificial Intelligence is becoming increasingly important in the business world we must first introduce two terms that are machine learning and deep learning, which are becoming of paramount importance to maintain competitive advantage in today’s rapid markets.